What is Reseda Rising?

Reseda Rising is Councilmember Bob Blumenfield’s multi-front initiative to find, direct and coordinate over $100 million worth of transformative investment in the community, which is more than the total investment in the prior 20 years.

Recognizing the challenges presented by the dissolution of the Community Redevelopment Agency (CRA) in 2012, Blumenfield launched this initiative to develop a shared community vision for Reseda, and to support the commercial activity that will make Reseda once again into a destination for commerce, art and culture. 

In 2015 Blumenfield engaged the non-profit Los Angeles Neighborhood Initiative (LANI), and community leaders to foster the community to actualize his vision and also identify additional resources to transform the neighborhood. That community engagement process culminated in the 2016 Sherman Way Conceptual Plan, which has informed and will continue to inform all aspects of Reseda Rising.